Headphones, a toaster oven, and a backpack
Headphones, a toaster oven, and a backpack

The 100 Most Popular Products of 2025

At Wirecutter this year, we tested over 4,000 products in tons of categories across our catalog, from baby products to items for older adults (and everyone in between).

We celebrated one year of our podcast, The Wirecutter Show, and we further expanded our skin-care, beauty, and style coverage. Well-known folks with lots of expertise — including Conan O’Brien, Nick Offerman, and Martha Stewart, among other special guests — gave us advice and recommendations for hosting, traveling, and more.

Continue reading to learn more about the year's top products, written by the Wirecutter Staff.

Chunguza Maudhui Zaidi

Majina ya Vyombo vya Habari

The permethrin-treated baby wraps reduced malaria cases in infants by 66%.

Nancy Lapid
Reporter and Editor

Majina ya Vyombo vya Habari

While friends swatted around the campfire and during outdoor dinners, those who used this spray didn't get a single bite.

Alesandra Dubin
Writer and Editor

Majina ya Vyombo vya Habari

The Sawyer Squeeze water filtration system includes a rugged Cnoc Premium 2-liter bladder for fast, easy water refills on any backpacking adventure.

Philip Werner
Author and Backpacker