“I’m Not Here to Sell You Anything.” How Sawyer Uses Story to Save Lives and Close Deals

“I’m not here to sell you anything.”

Seven words. That’s what Amy—Sawyer’s lead salesperson—said when she started her first in-person meeting at the headquarters of a leading retailer.

The buyers looked confused.

True to her words, Amy didn’t pitch. Instead, she explained what Sawyer is, what makes it different, and why Sawyer wouldn’t let the retailer discount their products.

Continue reading to learn more about how Sawyer uses storytelling, written by Leadership Story Lab.

Mwandishi wa Blogu ya Picha
Tovuti
Leadership Story Lab
Esther Choy founded Leadership Story Lab in 2010 to help leaders leverage the art of storytelling to create extraordinary opportunities.
/
Tovuti

Leadership Story Lab: Sawyer Uses Story to Save Lives and Close Deals

Leadership Story Lab
Last updated:
August 10, 2026
|  5 min read

“I’m Not Here to Sell You Anything.” How Sawyer Uses Story to Save Lives and Close Deals

“I’m not here to sell you anything.”

Seven words. That’s what Amy—Sawyer’s lead salesperson—said when she started her first in-person meeting at the headquarters of a leading retailer.

The buyers looked confused.

True to her words, Amy didn’t pitch. Instead, she explained what Sawyer is, what makes it different, and why Sawyer wouldn’t let the retailer discount their products.

Continue reading to learn more about how Sawyer uses storytelling, written by Leadership Story Lab.

Leadership Story Lab
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Leadership Story Lab
Esther Choy founded Leadership Story Lab in 2010 to help leaders leverage the art of storytelling to create extraordinary opportunities.
/
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Esther Choy founded Leadership Story Lab in 2010 to help leaders leverage the art of storytelling to create extraordinary opportunities.
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Leadership Story Lab: Sawyer Uses Story to Save Lives and Close Deals

Leadership Story Lab: Sawyer Uses Story to Save Lives and Close Deals

Leadership Story Lab
Last updated:
August 3, 2026
|  5 min read

“I’m Not Here to Sell You Anything.” How Sawyer Uses Story to Save Lives and Close Deals

“I’m not here to sell you anything.”

Seven words. That’s what Amy—Sawyer’s lead salesperson—said when she started her first in-person meeting at the headquarters of a leading retailer.

The buyers looked confused.

True to her words, Amy didn’t pitch. Instead, she explained what Sawyer is, what makes it different, and why Sawyer wouldn’t let the retailer discount their products.

Continue reading to learn more about how Sawyer uses storytelling, written by Leadership Story Lab.

Mwandishi wa Blogu ya Picha
Tovuti
Leadership Story Lab
Esther Choy founded Leadership Story Lab in 2010 to help leaders leverage the art of storytelling to create extraordinary opportunities.
/
visit author Website
Mwandishi wa Blogu ya Picha
Tovuti
Leadership Story Lab
Esther Choy founded Leadership Story Lab in 2010 to help leaders leverage the art of storytelling to create extraordinary opportunities.
learn about the author
Popular posts
Majina ya Vyombo vya Habari
View all blog articles
Campfire conversations with our community, from Squad MembersSquad Members and Ambassadors to Brand Partners and the Sawyer team.
We build products withindustry-leadingstandards and technology, designed to keep you outdoors for longer. Explore what others are saying about Sawyer.
News fromSawyer HQin Tampa Bay, FL, including product resources, updates in technology, and recent brand developments.
NewThere’s nothing like seeing hearing from those who are personally touched by the promise ofclean water. Explore their stories and lift your soul; you’ve made this work possible.
Stories and experiences encompassing a spread of outdoor enthusiasms, from theBackcountry to the BackyardTM. What keeps you outdoors?
Trail tips and packing list guides for backcountry travel, gear choices.Trail guidesfor hiking, biking, thru-hiking and more.
Read aboutproduct reviewsfrom various media outlets, customers, community members, and outdoor gear websites.
Next Blog Post
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